MEDIA > ARTICLES & INTERVIEWS > 2006

STYLE BOOK: GAP, (PRODUCT) RED JOIN AIDS CAMPAIGNS
from Post Gazette , October 16, 2006
by LaMont Jones

Celebrities are using their fame and influence to help shine a spotlight on the AIDS pandemic in Africa, most recently Russell Simmons, Brad Pitt and Angelina Jolie and former President Bill Clinton.

Now, GAP and (Product) Red have teamed up for a line of apparel to benefit the cause. The red items, which range in price from $28 to $350, include a T-shirt, tank top, leather jacket, denim jacket, parka and hoodie.

Ads feature eight celebrity models, from Penelope Cruz, Christy Turlington, Dakota Fanning and Mary J. Blige to Don Cheadle, Steven Spielberg, Chris Rock and Apolo Ohno.

Half the profits will go directly to a global fund to invest in African AIDS programs. The campaign is also helping to create business opportunities in Africa, as part of the collection is being made on the continent.

Back | Home